Matt was contacted by John Anthony to shoot and create virtual tours for all their 6 UK stores in the South West.

As the South Wests premier designer clothes stockists for the likes of Ralph Lauren, Paul Smith, Hugo Boss, Emporio Armani, Diesel etc, John Anthony wanted to make sure the stores, many with difficult lighting situations, were represented the best they possibly could be and they wanted the viewer to able to see every item and shelf within each store for maximum exposure.

Over 5500 images were taken and all six shops completed over the course of 4 weeks . All six Google Virtual Tours are now linked to each stores information pages on the John Anthony website as well as countless extra POI (point of interest) photos which were taken at the same time of each shoot.

John Anthony firmly believes the online shopping experience has definitely benefitted their online sales and more customers through their stores with the use of high quality imagery.